Press and Media
From the silver screen to the printed page — here's where Primitive Witchery has made its mark.
Red Wheel / Weiser · 2026
The Crafty Witch's Guide to Cord Magic
Loren Morris's debut book, published through Red Wheel/Weiser, is a comprehensive guide to one of her most beloved magical practices — cord magic.
From the basics of fiber and knot work to advanced spellcraft, this book gives readers everything they need to weave intention, energy, and magic into their practice. Available wherever books are sold, and signed copies are available through this website.
Medium · 2026
"The Legacy of Cord Magic Made Accessible" - reviewed by Robert Hensley (Robert Hensley Nature Reconnect)
Highly Recommend - 5 stars
Nature-reconnection practitioner and wellness educator Robert Hensley reviewed "The Crafty Witch's Guide to Cord Magic," praising it as an accessible, well-crafted introduction to the art of braiding and knotting spell cords.
Disney · 2022
Hocus Pocus 2
Primitive Witchery's handcrafted bottles were featured at the end of Disney's Hocus Pocus 2 — a moment that brought Loren's work to an audience of millions.
Each bottle is handcrafted and spiritually prepared, blending folk art tradition with authentic witchcraft practice. Seeing them on screen was a testament to the magic that goes into every piece made at Primitive Witchery.
It’s Florida, Man · 2024
Season 1 Mermaids Episode
A Primitive Witchery spell bottle takes center stage in the Mermaids episode of It's Florida, Man — wielded by a witch who uses it against her enemy and hangs it on her fence.
The bottle's hand-illustrated label and dark finish are clearly visible in close-up shots, showcasing the craftsmanship that goes into every piece made at Primitive Witchery.
A24 Films · 2017
Black Phillip is an Etsy King
Early in her business, Loren's handmade polymer clay statue of Black Phillip (from A24's The VVitch) caught the attention of A24 itself, who featured the piece on their blog, wryly praising the craftmanship and playing up the character's now-iconic, unsettling charm.
Resource Title 03
This is the space to provide tools, guides, and materials to help visitors learn more about your industry or services.